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Glo-Coat Advertisement Illustration
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Glo-Coat Advertisement Illustration
An advertisement illustration promoting Glo-Coat, a floor polishing product, the image shows three women discussing how good it is! Date: circa 1939
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32265162
© CLM Archive Collection / Mary Evans
Annual Buyers Discussing Floor Good Guide Kenneth Petts Polishing Product Promoting Shows
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Step into the vibrant world of 1930s advertising art with this illustration promoting Glo-Coat, a floor polishing product. The image, circa 1939, showcases three elegantly dressed women engaged in animated conversation, their faces radiant with delight. The women, clad in fashionable attire of the era, have gathered around a recently polished floor, admiring its gleaming surface and the remarkable transformation it has undergone. The artful composition of this advertisement illustration, from the Mary Evans Prints Online collection, is a testament to the advertising techniques of the time. The use of bold colors, intricate patterns, and the women's expressive body language effectively convey the message of Glo-Coat's ability to effortlessly enhance the beauty of any floor. Kenneth John Petts, the talented artist behind this illustration, masterfully captures the spirit of the Annual Buyers' Guide, a publication that showcased the latest products and trends for the home. Petts' work, with its striking detail and engaging narrative, would have undoubtedly caught the attention of potential customers, making this advertisement a standout in the thirties advertising scene. This illustration not only provides a glimpse into the past but also serves as a reminder of the power of art in advertising. It invites us to appreciate the craftsmanship and creativity that went into promoting products during this era, while also highlighting the enduring appeal of a well-polished floor.
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