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J. S. Goodman Advertisement
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J. S. Goodman Advertisement
An illustrated advertisement for J. S. Goodman, a commercial art company, images show examples of the scraperboard technique by Butt. Date: circa 1939
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32265216
© CLM Archive Collection / Mary Evans
Annual Butt Buyers Commercial Examples Goodman Guide Illustrations Technique
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Step into the captivating world of J.S. Goodman, a renowned art company celebrated for its exceptional illustrations created using the intricate scraperboard technique. This illustrated advertisement, hailing from the golden age of the 1930s, showcases the unparalleled artistry of Butt, the masterful illustrator behind these mesmerizing works. The advertisement, believed to have been published around 1939, invites potential buyers to explore the annual buyers' guide, brimming with an abundance of illustrations that are sure to inspire and captivate. The scraperboard technique, a labor-intensive process involving the removal of white pigment to reveal the underlying black, is on full display in these stunning examples. Butt's illustrations, with their bold lines and striking contrasts, transport viewers to a realm of enchantment and imagination. From intricate botanical designs to whimsical scenes of everyday life, the artistry showcased in this advertisement is a testament to the enduring appeal of traditional illustration techniques. As you peruse the pages of this buyers' guide, you'll be transported back in time to an era when the power of a single image could capture the imagination and inspire a generation. Whether you're an artist, a collector, or simply someone in awe of the beauty of illustration, this advertisement is a must-see. Join us in celebrating the artistry of J.S. Goodman and the unforgettable illustrations of Butt, as we delve into the rich history of the scraperboard technique and the captivating world of 1930s illustration.
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