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John Swain & Son Advertisement
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John Swain & Son Advertisement
An advertisement for John Swain & Son Ltd, specialists in commercial photography, photo engraving, typesetting, electrotyping and stereotyping. The photograph portrays a man in military costume, looking down his musket pistol. Date: circa 1939
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Media ID 32265222
© CLM Archive Collection / Mary Evans
Annual Buyers Commercial Guide Lane Musket Pistol Portrays Shoe Specialists Stereotyping Swain Typesetting Electrotyping
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John Swain & Son Ltd: Pioneers in Visual Communication (Circa 1939) This evocative advertisement for John Swain & Son Ltd, a leading provider of photographic services, transports us back to the 1930s. The image features a man in military uniform, intently gazing down the barrel of a musket pistol. The setting, with its somber tones and the man's serious expression, exudes an air of importance and professionalism. John Swain & Son Ltd, located at 89-92 Shoe Lane, London EC4, was a renowned specialist in various photographic processes, including photo engraving, typesetting, electrotyping, and stereotyping. Their expertise in these techniques allowed them to cater to a diverse range of clients, from the publishing industry to the advertising world. The annual buyers' guide from the 1930s, showcasing the best in art, design, and production, proudly featured John Swain & Son Ltd among its esteemed list of providers. Their commitment to quality and innovation set them apart from their competitors. The military-inspired imagery in this advertisement was likely chosen to evoke a sense of precision, reliability, and strength. It underscores the company's dedication to delivering high-quality visuals that could effectively communicate their clients' messages. John Swain & Son Ltd's services played a crucial role in shaping the visual landscape of the 1930s, making them an indispensable partner for businesses seeking to make a lasting impact in the world of advertising and visual communication.
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