New Ideal Homesteads Illustration

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New Ideal Homesteads Illustration

A front cover illustration for a New Ideal Homesteads Ltd catalogue on the Marlborough and Montrose Park Estates, Sidcup. The 1931 Super Home, designed by a woman, for a woman. Date: circa 1931

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Media ID 32263742

© CLM Archive Collection / Mary Evans

1931 Estates Homesteads Ideal Marlborough Montrose Sidcup Super Designed

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EDITORS COMMENTS
This illustration graces the cover of a catalog for the Marlborough and Montrose Park Estates in Sidcup, showcasing the 1931 "Super Home" designed by a woman, for women. The New Ideal Homesteads Ltd, a forward-thinking housing development company, presented this innovative design as an answer to the growing demand for modern, functional, and aesthetically pleasing homes for the contemporary woman. The illustration depicts a charming, spacious residence, boasting an inviting front porch and a well-manicured garden. The house itself exudes elegance and sophistication, with its clean lines, large windows, and a striking, contemporary design. The interior is just as impressive, with an open-plan living room, a fully-equipped kitchen, and a cozy, sunlit dining area. The 1931 Super Home was designed with the modern woman in mind, offering both functionality and comfort. The architect, an unnamed but trailblazing female designer, understood that women's roles were evolving, and their homes needed to reflect this change. The Super Home was a testament to this shift, providing a space where women could not only raise their families but also pursue their passions and hobbies. This illustration serves as a reminder of the progress made in housing design during the early 20th century, and the role that women played in shaping the homes of the future. The Marlborough and Montrose Park Estates in Sidcup were at the forefront of this movement, offering modern, functional, and beautiful homes that catered to the needs and desires of women. This image continues to inspire and intrigue, showcasing the timeless allure of a well-designed home.

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