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New Toys for Sale
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New Toys for Sale
An original Mansard Gallery exhibition poster by the English artist, designer and author Claud Lovat Fraser. The Mansard Gallery was located on the top floor of Heal's Department Store, Tottenham Court Road, London. This exhibition ran from November until Christmas, 1920. A copy of this poster is in the permanent collection of the Victoria & Albert Museum. Date: 1920
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Media ID 32254440
© The Twentieth Century Posters Collection / Mary Evans
Claud Copy Department Designer Floor Fraser Gallery Heals Located Lovat Mansard Permanent Publisher Sale Store Tottenham Toys Albert
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EDITORS COMMENTS
This poster, titled "New Toys for Sale," is an original creation by the English artist, designer, and author Claud Lovat Fraser for the Mansard Gallery's exhibition held at Heal's Department Store in London during November and Christmas of 1920. The Mansard Gallery was situated on the top floor of the renowned Tottenham Court Road establishment, and this particular exhibition showcased an enchanting array of new toys that were sure to delight children and adults alike. Claud Lovat Fraser's artistic flair is evident in the whimsical illustrations of various toys adorning the poster. From the intricately detailed dolls and teddy bears to the vibrant red fire engine and the mesmerizing kaleidoscope, each toy is rendered with a sense of wonder and joy that transports us back in time to the magical world of 1920s childhood. The Mansard Gallery's collaboration with Heal's Department Store marked an exciting moment in the history of art and commerce, as the gallery brought the beauty and allure of fine art to the masses through the medium of the exhibition poster. Today, a copy of this cherished poster is preserved in the permanent collection of the Victoria & Albert Museum, a testament to its enduring appeal and historical significance. As we gaze upon this artwork, we are reminded of the simple pleasures and joys of childhood, and the transformative power of art to transport us to another time and place.
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