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Nickeloid Photograph, Darts
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Nickeloid Photograph, Darts
A crisp photograph of three darts hitting the board, produced as an advertisement for the services of Nickeloid. Date: circa 1939
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32264866
© CLM Archive Collection / Mary Evans
Annual Buyers Crisp Darts Guide Hitting Produced Services
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EDITORS COMMENTS
This crisp and captivating photograph, titled "Nickeloid Photograph, Darts," showcases the precision and skill of dart throwing, as three darts perfectly hit the board in a stunning display of accuracy. Circa 1939, this photograph was produced as an advertisement for an unnamed service provided by Nickeloid, showcasing their expertise and dedication to excellence. The annual buyers' guide of the 1930s, a time of innovation and progress, was filled with such advertisements that highlighted various products and services. This particular advertisement, with its sharp focus on the art of darts, would have surely caught the attention of potential clients. The photograph itself is a masterclass in composition and lighting, with the darts' sharp points creating a sense of tension and the board's grid providing a clear sense of order and structure. The crispness of the image, with its clean lines and high contrast, adds to the overall sense of precision and professionalism. The Nickeloid name, though not explicitly mentioned in the title, adds an air of mystery and intrigue to the photograph. Who was Nickeloid, and what services did they offer? The answer to that question may have been revealed in the accompanying text of the advertisement, but the image alone speaks volumes about the company's commitment to quality and attention to detail. This photograph, a beautiful example of 1930s advertising art, is a testament to the enduring appeal of the simple pleasure of throwing darts and the power of a well-crafted advertisement to capture the imagination.
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