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Page of adverts for women 1941
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Page of adverts for women 1941
Page of two adverts. Left ad from Ats, - Auxiliary Territorial Service, promoting active service for vital roles during the Second World War for women. Ad on right for Jamal women's wavy hairstyle. Date: 1941
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Media ID 32221658
© Illustrated London News Ltd/Mary Evans
1941 Active Adventure Advertisements Adverts Auxiliary Called Civilian Curls Enlist Hairstyle Hairstyles Joined Locks Recruit Recruiting Styles Territorial Tradition Wave Wavy Fashionable Hairdos Jamal
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EDITORS COMMENTS
This print from 1941 showcases a page of two contrasting adverts aimed at women during the Second World War. On the left, we see an ad from Ats - Auxiliary Territorial Service, encouraging women to join active service for vital roles in the war effort. This powerful image reflects the spirit of adventure and duty that many women embraced as they donned uniforms and enlisted in the army to support their country during wartime.
In stark contrast, the ad on the right promotes Jamal women's wavy hairstyle, highlighting a different aspect of femininity and style during this tumultuous period. The juxtaposition of these two adverts encapsulates the dual roles that women played during World War II - as both soldiers on the front lines and fashionable civilians on the home front.
The hairstyles featured in these advertisements not only reflect popular fashion trends of the time but also serve as a reminder of how even in times of great turmoil, personal style and self-expression remained important aspects of daily life. This fascinating glimpse into history through advertising offers a unique perspective on how women navigated their identities amidst global conflict.
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