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Public Schools Brigade poster, WW1
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Public Schools Brigade poster, WW1
First World War recruitment poster designed by John Hassall (1868-1948) for the Public School Brigade, Royal Fusiliers, 118th Infantry Brigade. Hassall, whose reputation as the acclaimed king of poster artists kept him very busy during the war, recycled an old Boer War-era design for Nestles Milk when he designed this poster with the soldier adopting a very similar pose. Date: c.1915
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Media ID 32234786
© Mary Evans Picture Library / Onslow Auctions Ltd
Action Bayonet Cases Fusiliers Hassall Infantry Joining Propaganda Recruiting Recruitment Rifle Schools Shell Trenches Wanted
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EDITORS COMMENTS
This striking print captures the essence of patriotism and duty during World War I, as depicted in the recruitment poster for the Public Schools Brigade designed by John Hassall. The image features a British soldier standing proudly with his rifle and bayonet, ready to defend his country on the Western Front. The soldier's gaze is determined, reflecting the courage and sacrifice required in the trenches amidst shell cases and danger.
John Hassall, known as the king of poster artists, repurposed an old design from the Boer War era to create this powerful propaganda piece urging men to join the Royal Fusiliers' 118th Infantry Brigade. His artistic talent shines through in every detail, from the soldier's uniform to the bold typography calling for action.
As young men across Britain answered their nation's call to arms, posters like these played a crucial role in recruiting soldiers for war. The sense of urgency and camaraderie conveyed in this poster is palpable, reminding us of a time when bravery was synonymous with service to one's country.
This print serves as a poignant reminder of those who fought bravely during World War I and honors their legacy of sacrifice and valor on behalf of future generations.
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