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Vinolia Advertisement Lady Of The lathe
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Vinolia Advertisement Lady Of The lathe
An illustrated advertisement for Vinolia Co. Ltd. it is a promotion of Royal Vinolia cream, the image, titled Lady of the Lathe, shows a female munitions worker, is used to convey the idea that these patriotic women should safeguard the beauty of their hands, by using the product that is promoted. Date: circa 1917
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32256502
© CLM Archive Collection / Mary Evans
Convey Cream Hands Idea Lathe Munitions Patriotic Product Promoted Promotion Safeguard Titled Vinolia Worker Shows Volume
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Lady of the Lathe
EDITORS COMMENTS
: A Tribute to Patriotic Women and the Pursuit of Beauty in Times of War Amidst the tumultuous backdrop of World War I, the relentless hum of industrial machinery echoed through factories across the globe, as women, answering the call of duty, took up the mantle of munitions workers. Amidst the grit and grime of their newfound roles, these women, embodying resilience and determination, continued to prioritize the preservation of their personal beauty. Enter Vinolia Co. Ltd.'s Royal Vinolia Cream, the savior of women's hands in the face of harsh working conditions. The captivating image titled "Lady of the Lathe," from the March of the Women Collection on Mary Evans Prints Online, offers a glimpse into this era of transformation. The illustration, circa 1917, depicts a poised and determined female munitions worker, her eyes focused intently on the intricate machinery before her. Her hands, adorned with delicate, rosy-tinted gloves, gracefully manipulate the lathe, a testament to the delicate balance between strength and grace. The rich, vibrant colors of the print contrast sharply with the monochrome reality of the war-torn world, offering a moment of respite and escapism. The advertisement for Royal Vinolia Cream, cleverly conveyed through this illustration, aimed to remind these patriotic women that their dedication to the war effort did not preclude them from taking care of their hands. By using the product, they could safeguard the beauty of their hands, ensuring that even in the most challenging of times, they retained a sense of femininity and self-care. The image, with its evocative title and powerful message, was published in magazines in both London and Paris, reaching a wide audience and resonating with the spirit of the times.
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