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Walter Cathro Advertisement
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Walter Cathro Advertisement
An illustrated advertisement for Walter Cathro Pty, Ltd. promoting Holeproof Hosiery. The illustration shows a woman stretching on her bed, showing off the leg wear. Date: circa 1921
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Media ID 32243176
© CLM Archive Collection / Mary Evans
1921 Hosiery Promoting Stretching Sydney Walter Wear Shows
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EDITORS COMMENTS
This illustration showcases a woman in the height of elegance and comfort, promoting the innovative Holeproof Hosiery by Walter Cathro Pty. Ltd. Circa 1921, the advertisement captures the essence of the Roaring Twenties with its sophisticated design and modern appeal. The woman, dressed in fashionable attire, is depicted in a tranquil setting as she stretches comfortably on her bed. Her radiant smile and relaxed posture exude confidence and ease, highlighting the exceptional comfort and durability of the Holeproof Hosiery. The intricate details of the illustration, from the delicate folds of her dress to the elegant beading on her shoes, add to the allure of the advertisement. The text accompanying the illustration reads, "Walter Cathro Pty. Ltd., 50 York St, Sydney," proudly announcing the location of the esteemed company. The tagline, "Holeproof Hosiery," emphasizes the groundbreaking technology and quality that sets Walter Cathro's hosiery apart from the competition. This advertisement represents a significant moment in marketing history, as it showcases the power of visual storytelling in promoting a product. The woman's image not only captivates the viewer's attention but also conveys the message of the Holeproof Hosiery's durability and comfort, making it an essential addition to any wardrobe. In summary, this illustration from the March of the Women Collection on Mary Evans Prints Online, offers a glimpse into the past, showcasing the allure and innovation of Walter Cathro's Holeproof Hosiery, a testament to the company's commitment to quality and style that continues to resonate with consumers even today.
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