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Wartime P & B Knitting Wools Advert
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Wartime P & B Knitting Wools Advert
A wartime advertisement promoting P & B knitting wools, the photograph portrays a young woman showing off her striped cardigan. You can knit it from odd ounces and save precious coupons. Date: circa 1940s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32348050
© CLM Archive Collection / Mary Evans
Annual Baldwins Cardigan Coupons Friend Knit Knitting Ounces Patons Peoples Portrays Precious Promoting Save Striped Wools
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EDITORS COMMENTS
During World War II, every ounce and coupon counted. This vintage wartime advertisement for P & B knitting wools showcases a young woman proudly displaying her hand-knitted striped cardigan. The message is clear - you can knit this stylish garment from odd ounces of wool and save precious coupons for other essentials.
In the midst of rationing and scarcity, people turned to their trusted brands like Patons & Baldwins for quality yarns that could stretch further than ever before. The annual Peoples Friend magazine featured this advert, encouraging readers to get creative with their knitting during these challenging times.
The image captures a moment in history when women played a crucial role on the home front, using their skills to support the war effort in any way they could. Knitting was not just a hobby but a practical way to contribute to the war effort while also keeping loved ones warm.
As we look back at this snapshot from the 1940s, we are reminded of the resilience and resourcefulness of those who lived through wartime hardships. And we salute companies like P & B for providing products that helped people make do with less without sacrificing style or comfort.
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