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Wates Advertisement
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Wates Advertisement
An illustrated advertisement for Wates, London based builders, the image shows a red roofed house with a smoking chimney. Date: circa 1936
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32263026
© CLM Archive Collection / Mary Evans
Based Builders Chimney Roofed 1936 Shows Wates
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This illustrated advertisement, hailing from circa 1936, showcases the London-based building company, Wates, in a charming and inviting light. The image, part of the March of the Women Collection from Mary Evans Prints Online, presents a quintessential red-roofed house with a comforting smoke plume billowing from its chimney. The scene exudes a sense of warmth and homeliness, as if beckoning potential homeowners to imagine themselves living in a Wates-built dwelling. The meticulously crafted illustration highlights the architectural elegance of the house, with its well-proportioned windows, symmetrical design, and picturesque garden. The smoking chimney, a common sight in British homes during the era, adds an authentic touch, emphasizing the livability and comfort that Wates promised to deliver. The advertisement's visual appeal is further enhanced by the use of earthy tones and the subtle play of light and shadow. The overall effect is one of tranquility and contentment, making it an excellent representation of the aspirational lifestyle that many sought during the interwar period. Wates, a reputable and established builder in London, leveraged the power of illustration to convey their commitment to quality and craftsmanship. This advertisement serves as a testament to their marketing savvy and the enduring appeal of the traditional British home.
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