WW2 Greetings Card, Good Luck

Wall Art and Photo Gifts from Mary Evans Picture Library

WW2 Greetings Card, Good Luck

A WW2 greetings card wishing good fortune, of which there is no rationing! The image shows a cat shopkeeper showing his stock of horseshoes. Date: circa 1940s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32346212

© CLM Archive Collection / Mary Evans

Fortune Giftware Good Horseshoes Luck Rationing Shopkeeper Stock Wishing Shows

EDITORS COMMENTS
This charming WW2 greetings card from the March of the Women Collection captures a moment of hope and good fortune during a time of great uncertainty. The image, dating back to the 1940s, features a whimsical scene of a cat shopkeeper proudly displaying his stock of horseshoes - symbols of luck and protection. During World War II, rationing was in full effect, making everyday items scarce and precious. However, this greetings card reminds us that well wishes and blessings were still freely given. The message "Good Luck" emblazoned on the front serves as a beacon of positivity in an otherwise dark period in history. The cat shopkeeper's expression exudes confidence and optimism, as if he believes wholeheartedly in the power of these horseshoes to bring good fortune to those who possess them. In times of war, small gestures like sending someone a heartfelt greeting card could make all the difference in boosting morale and spreading joy. As we look back on this piece of wartime giftware, we are reminded that even in the midst of chaos and turmoil, there is always room for kindness and goodwill. May this image serve as a reminder to embrace hope and positivity no matter what challenges may come our way.

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