Photographic advertisement on an envelope

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Photographic advertisement on an envelope

Photographic advertisement on the back of an envelope -- Gayvert roll film for perfect snapshots, with a picture of a woman on a beach. Date: circa 1920s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14226846

© Mary Evans Picture Library/John Maclellan

Cloche Envelope Films Logo Perfect Photographer Photographia Photographic Photos Roll Snapshots Vacation

EDITORS COMMENTS
Step back in time with this photographic advertisement gracing the back of an envelope from the 1920s. The image showcases the elegance and charm of a bygone era, as a woman in a chic cloche hat basks in the sun on a picturesque beach. The advertisement promotes "Photographic" - Gayvert Roll Film, promising "perfect snapshots" for those seeking to capture cherished memories of their holidays and vacations. Photography was a burgeoning art form during the 1920s, and companies like Gayvert capitalized on the growing popularity of the medium. This advertisement, with its striking design and evocative imagery, would have been a familiar sight for those using the mail service to correspond with loved ones or to order their film supplies. The woman in the photograph embodies the spirit of the era, her relaxed posture and serene expression reflecting the carefree atmosphere of the seaside. The rolling waves and golden sand evoke the idyllic summer holidays that many longed for, making this advertisement a visual treat for those who appreciate the history of photography and its role in capturing life's precious moments.

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