Redfern advertisement, dressing well is patriotic, WW1
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Redfern advertisement, dressing well is patriotic, WW1
Advertisement for fashion house, Redfern advising ladies that, It is patriotic to treat our soldiers well, and to look your best when they are home on leave. To provide yourself with a smart and pretty gown for Whitsuntide is a compliment that should please them. Well, if that isn t an excuse to go shopping and buy a new dress, I don t know what is! Date: 1916
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Media ID 14143280
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Appearance Appearances Dresses Dressing Frock Frocks Gown Gowns Keeping Patriotic Patriotism Redfern Shopping Smart
EDITORS COMMENTS
This advertisement from Redfern, dated 1916, encourages ladies to embrace the spirit of patriotism through fashion. Amidst the backdrop of World War I, the ad suggests that treating our soldiers well extends beyond providing them with essential supplies. It also means keeping up appearances and looking one's best when they are home on leave. The fashion house invites women to shop for a new smart and pretty gown for Whitsuntide, a traditional springtime holiday, as a compliment that is sure to please the soldiers. This advertisement not only highlights the importance of maintaining a sense of normalcy and beauty during wartime but also underscores the role of fashion and dressing well as a form of support for the troops. The elegant and timeless illustrations of various frocks and gowns showcase the exquisite designs available at Redfern, providing an irresistible incentive for a shopping excursion. This advertisement offers a fascinating glimpse into the intersection of fashion, patriotism, and daily life during the First World War.
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