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Shell at the Front advertisement, 1914
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Shell at the Front advertisement, 1914
Wartime advertisement for Shell petrol, demonstrating that it is used more extensively by Allied Forces both at home and abroad. Date: 1914
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Media ID 19308190
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Airship Armed Armoured Battleship Forces Fuel Petrol Sep19 Shell Tank Zeppelin
EDITORS COMMENTS
In the midst of the chaos and turmoil of the First World War, the relentless march of military machinery continued unabated. This evocative photograph from 1914, titled 'Shell at the Front,' showcases the extensive utilization of Shell petrol by the Allied Forces both at home and abroad. The image captures the raw power and determination of the war effort, with a battleship anchored in a harbor, its massive propellers churning the water, while an airship, or zeppelin, looms ominously in the background. In the foreground, a line of armored cars and tanks, fueled by Shell petrol, are prepared for deployment. The robust Shell fuel tanks, emblazoned with the iconic red and white Shell logo, are a testament to the critical role that petrol played in powering the war machines of the era. The caption below the image reads, 'Shell Fuels the War,' underscoring the company's indispensable contribution to the war effort. The photograph also highlights the versatility of Shell petrol, which was not only used to fuel the mighty battleships and powerful airships but also the armored cars and tanks that were revolutionizing the nature of warfare. The image serves as a poignant reminder of the pivotal role that Shell petrol played in the logistical support of the Allied Forces during the First World War, making it an invaluable asset in the face of adversity.
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