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Womens fashion, 1940
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Womens fashion, 1940
Woman poses in square-necked summer frock, designed by Walpole, New Bond Street.
1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14405427
© Illustrated London News Ltd/Mary Evans
Bond Cloth Dresses Fashions Frock Frocks Necked Sep16 Styles Walpole
EDITORS COMMENTS
This elegant image captures the timeless beauty and sophistication of women's fashion in the summer of 1940. The woman, dressed in a chic square-necked summer frock, exudes confidence and grace as she poses for the camera. Designed by Walpole, a renowned fashion house located on New Bond Street in London, this square-necked frock was a popular choice for women seeking stylish and comfortable clothing during this era. The square neckline, a departure from the more traditional round or scooped necklines of the time, added a modern and contemporary feel to the dress. The simple yet elegant design allowed the natural beauty of the fabric to shine, with its smooth, flowing lines accentuating the woman's figure. The dress was made of high-quality cloth, ensuring both comfort and durability, making it an ideal choice for the war years when resources were scarce. The summer of 1940 was a time of change and adaptation, and women's fashion reflected this spirit of innovation. The square-necked frock, with its sleek and modern design, was just one example of how fashion designers were pushing the boundaries and creating new styles that would define the decade. This image, captured by the Illustrated London News Ltd, serves as a reminder of the enduring allure of fashion and the way it reflects the social, cultural, and historical context of its time. The woman in the photograph wears her hair in a classic bob, a popular hairstyle of the era, and accessorizes the dress with simple pearl earrings and a delicate necklace. Her expression is serene and content, reflecting the grace and elegance that defined women's fashion in the summer of 1940.
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