WW1 advertisement for Salaspin replacing German aspirin
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WW1 advertisement for Salaspin replacing German aspirin
Advertisement for Salaspin, a British made headache remedy, with one or two tablets able to alleviate headache brought on by war worry. The advert states very plainly that it replaces German aspirin. Date: 1917
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Media ID 14141795
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Headache Headaches Medicines Remedies Remedy Tablets Aspirin
EDITORS COMMENTS
This evocative advertisement from 1917 promotes Salaspin, a British-made headache remedy, as a replacement for German aspirin during the tumultuous period of World War I. The image, filled with patriotic fervor, features a determined woman in period attire, her hand shielding her brow as she gazes intently at the Salaspin tablet in her other hand. The caption below reads, "One or two tablets of SALASPIN will alleviate the headache brought on by war worry." During this time of global conflict, the production and importation of German-made aspirin were disrupted, leaving a void in the market for effective pain relief. Salaspin, with its bold claim to replace the popular German remedy, filled that gap. The advertisement's straightforward message, "SALASPIN - A British Remedy," underscores the importance of national pride and self-sufficiency during the war effort. The use of the term "war worry" in the advertisement speaks to the psychological impact of the war on civilians. Headaches, a common affliction, were likely exacerbated by the stress and anxiety caused by the ongoing conflict. Salaspin offered a solution, providing relief for those suffering from the physical and emotional tolls of the war. This advertisement serves as a poignant reminder of the role that medicine played during WWI, not only in treating injuries on the battlefield but also in addressing the everyday health concerns of the population. The image of Salaspin's tablet, with its promise of relief, offers a glimmer of hope amidst the chaos and uncertainty of the war years.
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