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WW2 Poster -- Buy Savings Certificates
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WW2 Poster -- Buy Savings Certificates
Back them up! Buy Savings Certificates. Photolithograph poster, published by the National Savings Committee. Date: 1940
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Media ID 14160421
© The National Army Museum / Mary Evans Picture Library
Certificates Committee Finance Financial Invest Investment Money Patriotic Patriotism Photolithograph Saving Savings Support
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EDITORS COMMENTS
This evocative photolithograph poster from 1940, published by the National Savings Committee, encourages citizens to 'Buy Savings Certificates (Back them up!)' in support of the war effort during World War II. The image features a determined-looking man in work clothes, holding a savings certificate in one hand and a rifle in the other, with the caption "Back the Home Front and the Fighting Front" written above. The background shows soldiers in uniform, suggesting the connection between financial contributions and military strength. The 1940s, a decade marked by global conflict, saw governments and communities relying on citizens' financial support to sustain the war effort. Savings certificates were a popular means of investing in the war effort, offering both financial returns and a sense of patriotic duty. This poster, with its powerful imagery and clear call to action, reflects the spirit of unity and determination that characterized the home front during wartime. The photolithograph technique used to create this poster produced high-quality, detailed images that were easily reproduced and distributed to a wide audience. The National Savings Committee, a government agency, played a crucial role in encouraging citizens to invest in savings certificates and support the war effort financially. The poster's enduring appeal lies in its ability to capture the essence of a pivotal moment in history, when individual actions could make a significant difference in the outcome of a global conflict.
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