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Shop Assistant, Fine Fare Supermarket, Wilton, London, 29th October 1963
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Shop Assistant, Fine Fare Supermarket, Wilton, London, 29th October 1963
Shop Assistant, Fine Fare Supermarket, Wilton, London, 29th October 1963. Distributing Green Shield Stamps at till. Green Shield Stamps is a British sales promotion scheme that rewards shoppers with stamps that could be redeemed, and used to buy gifts from a catalogue or from any affiliated retailer
Roy Illingworth
Daily Mirror
Mirrorpix
London
Greater London
England
R8542
Media ID 21748118
© Mirrorpix
Green Shield Shop Shop Assistant Shops Stamps Till Tills 1963
EDITORS COMMENTS
In this photograph captured by Roy Illingworth, we are transported back to the bustling Fine Fare Supermarket in Wilton, London on the 29th of October 1963. The image showcases a shop assistant diligently distributing Green Shield Stamps at the till, an iconic British sales promotion scheme that delighted shoppers during the mid-20th century. The shop assistant's focused expression reveals her dedication to providing excellent customer service while ensuring each shopper receives their well-deserved stamps. These valuable stamps were not just tokens but held immense purchasing power as they could be redeemed for a wide array of gifts from a catalogue or any affiliated retailer. As we delve into this snapshot from yesteryears, it is impossible not to appreciate how shopping experiences have evolved over time. Gone are the days when such promotional schemes brought excitement and anticipation to every visit to the supermarket. Roy Illingworth's skillful composition transports us back in time, allowing us to witness firsthand a slice of life from an era long gone. This print serves as a nostalgic reminder of simpler times when green shields adorned our wallets and shopping was more than just acquiring goods; it was an experience filled with rewards and surprises. This print from Memory Lane Prints captures not only history but also evokes fond memories for those who experienced this unique chapter in British retail culture.
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