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Pupils from the Italia Conti school trying the New Coke. 3rd May 1985
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Pupils from the Italia Conti school trying the New Coke. 3rd May 1985
Geoff Wilkinson
Daily Mirror
Mirrorpix
United Kingdom
DM 85 2510
Media ID 21854615
© Mirrorpix
Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting Youth Young 1985
EDITORS COMMENTS
In this print from Memory Lane Prints, we are transported back to the 1980s where a group of enthusiastic pupils from the prestigious Italia Conti school gather around to try something revolutionary - the New Coke. Taken on May 3rd, 1985, this snapshot captures a moment in time when Coca Cola decided to change its iconic formula and introduce a new fizzy drink that promised an enhanced flavor experience. The expressions on these young faces tell us everything we need to know about their anticipation and curiosity as they take their first sips of the much-talked-about beverage. The youthfulness radiating from each pupil is palpable; it's evident that they are eager participants in this taste-testing adventure. This photograph not only documents a significant event but also symbolizes the spirit of experimentation and innovation that defined the era. It serves as a reminder of how even established brands like Coca Cola were willing to take risks and adapt with changing times. Geoff Wilkinson's expertly captured image freezes this fleeting moment forever, allowing us to relive the excitement surrounding New Coke's introduction. As we gaze upon these youthful faces engaged in tasting history, we can't help but wonder what thoughts raced through their minds as they experienced this bold new flavor sensation for themselves. Without mentioning any commercial use or delving into corporate details, Geoff Wilkinson's photograph encapsulates an unforgettable chapter in Coca Cola's story while celebrating youthful enthusiasm and embracing change during one memorable day at Italia Conti school.
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