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Chad Valley Toy company, Birmingham, West Midlands. In the designers department some of
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Chad Valley Toy company, Birmingham, West Midlands. In the designers department some of
Chad Valley Toy company, Birmingham, West Midlands. In the designers department some of the staff test the toys which will be in the shops for Christmas. Left to right, Ernest Hyde, Len Pardoe, David Streeter and Margaret Atkinson. 2nd October 1967
Arthur Sidey
Daily Mirror
Mirrorpix
Birmingham
England
DM X10045
Media ID 21874764
© Mirrorpix
Birmingham Boom City Company Toys 1967 Chad Valley West Midlands
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EDITORS COMMENTS
Captured in this vintage print from 1967, we get a glimpse into the bustling designers department of the renowned Chad Valley Toy company in Birmingham, West Midlands. As Christmas approaches, some of the dedicated staff can be seen thoroughly testing the toys that will soon grace the shelves of stores across the country. From left to right, we have Ernest Hyde, Len Pardoe, David Streeter and Margaret Atkinson engrossed in their work. Their expertise and attention to detail ensure that only the finest quality toys will make it into children's hands during this festive season. The 1960s marked a boom for Birmingham as an industrial powerhouse, with companies like Chad Valley contributing to its reputation as a thriving city. Known for their innovative designs and commitment to craftsmanship, Chad Valley became synonymous with creating cherished childhood memories. Arthur Sidey's photograph captures not just a moment frozen in time but also reflects the spirit of creativity and dedication that permeated through every corner of Chad Valley's operations. It serves as a reminder of how these timeless toys brought joy and wonderment to countless children throughout generations. This image transports us back to an era when traditional toy-making was at its peak and showcases why Chad Valley remains an iconic name within British toy history.
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