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Electric truck advert, 1900s C018 / 0605
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Electric truck advert, 1900s C018 / 0605
Electric truck advert. Early 1900s advert for an electric truck being marketed by the Rainier Company on behalf of the manufacturer, the Vehicle Equipment Company of New York, USA. John T. Rainier (1861-1940) began working for the Vehicle Equipment Company from 1900. From 1905, Ranier established the Rainier Motor Car Company, which was brought by General Motors in 1909. This truck is being used by US brewing company Anheuser-Busch for its lager Budweiser. This advert was published circa 1903
Science Photo Library features Science and Medical images including photos and illustrations
Media ID 9237969
© HAGLEY ARCHIVE / SCIENCE PHOTO LIBRARY
1900s 1903 Advert Advertisement Beer Commerce Commercial Diagram Electric Electrical German American Lager New York North American Trading Transport Transportation Truck Vehicle Brochure Budweiser Catalog Trade Catalogue
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EDITORS COMMENTS
This print takes us back to the early 1900s, showcasing an electric truck advert that was marketed by the Rainier Company on behalf of the Vehicle Equipment Company in New York, USA. The man behind this venture was John T. Rainier, who joined the Vehicle Equipment Company in 1900 and later established his own company called Rainier Motor Car Company in 1905. In this particular image, we see a striking electric truck being utilized by Anheuser-Busch, a prominent US brewing company known for its iconic lager Budweiser. This historical advertisement from around 1903 highlights not only the commercial aspect but also sheds light on transportation and industrial advancements during that time. The monochrome artwork featured in this trade catalogue showcases intricate details of the electric truck's design and functionality through an illustrated diagram. It serves as a testament to both technological innovation and growing commerce within North America during the early 20th century. It is fascinating to witness how companies like Anheuser-Busch embraced new forms of transportation for their business operations even over a century ago. This print captures a significant moment in history when electricity started revolutionizing various industries across the United States.
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