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mag1954 bw pbk 004

mag1954 bw pbk 004


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Filename: mag1954_bw_pbk_004.jpg

Size: 3347 x 5220 (9.8MB)

Date: 25th April 2018

Source: STUDIOCANAL

© Studiocanal Films Ltd

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mag1954 bw pbk 004

STUDIOCANAL Film and Theatre Film Posters and Stills

Media ID 14778336

© Studiocanal Films Ltd


VISUAL DESCRIPTION
This image is a vintage promotional press advertisement for the film "The Maggie" starring Paul Douglas. The ad features multiple black and white images of scenes from the movie, each accompanied by captions highlighting moments or characters in the film. At the top center, there's a prominent title that reads "Ealing Studios present THE MAGGIE with Paul Douglas, " followed by additional text indicating it's a Michael Balcon production. Below these titles are various sizes of promotional graphics meant to be used as newspaper ads, showcasing different layouts and styles to grab potential viewers' attention. Each graphic variation includes an image from the film along with the names of Ealing Studios, Michael Balcon, and actor Paul Douglas prominently displayed. On the lower half of the page is detailed information about advertising costs for extra promotion related to 'The Maggie'. It lists prices for posters in different sizes (quad crown, double crown), stills (a set of 8), showcards (30 x 20 inches), front-of-house still sets (a set of 8), brochures per thousand including carriage paid within Great Britain and Northern Ireland. There are also details on how urgent orders should be handled via telephone calls or telegrams. At the very bottom is contact information for General Film Distributors Ltd. , located at 127-133 Wardour Street, London W1. , indicating their role in distributing this particular film. Overall, this advertisement serves not only as marketing material but also provides insight into mid-20th-century cinema promotion strategies and practices within the industry.

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