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Sketch of advertisement for electrical device, by Leonetto Cappiello, pastel drawing, 1922
Filename: 940_18_88008267.jpg
Size: 2851 x 3970 (3.3MB)
Date: 12th March 2014
Source: Universal Images Group (UIG)
Source: De Agostini Picture Library
© DEA / G. DAGLI ORTI
Wall Art and Photo Gifts from Universal Images Group (UIG)
Sketch of advertisement for electrical device, by Leonetto Cappiello, pastel drawing, 1922
Posters, Italy, 20th century. Leonetto Cappiello (1875-1942), sketch of an advertisment for an electrical device, 1922, pastel
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9495581
© DEA / G. DAGLI ORTI
1922 Black Background Dress Electrical Component Electricity Fuel And Power Generation Illuminated Leonetto Cappiello Marketing On One Leg One Woman Only Pastel Drawing Poster
EDITORS COMMENTS
This print showcases a remarkable sketch of an advertisement for an electrical device, created by the talented artist Leonetto Cappiello in 1922. The pastel drawing exudes a sense of elegance and sophistication, reflecting the artistic mastery of its creator. Set against a striking black background, the illuminated image commands attention with its front view perspective. A woman stands tall in this full-length portrait, holding the electrical device with grace and confidence. Her one-legged stance adds a touch of dynamism to the composition, capturing the essence of modernity that characterized early 20th-century advertising. Cappiello's skillful use of pastels brings life to every detail – from the intricate dress worn by the woman to each stroke depicting electricity flowing through this innovative contraption. This artwork not only serves as an advertisement but also represents a pivotal moment in marketing history when art merged seamlessly with commerce. As we delve into this vertical masterpiece, it becomes evident that Cappiello's work transcends mere illustration; it is truly fine art painting at its finest. Through his unique style and technique, he manages to convey both beauty and functionality while showcasing his profound understanding of fuel and power generation. This print transports us back to 1922 Italy, where innovation was celebrated alongside artistic expression. It serves as a testament to Cappiello's enduring legacy as one of history's most influential artists within both art and craft realms.
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