Rights Managed > Universal Images Group (UIG) > History > Historical_Ads_and_Posters
1934 advertisement for Kestos Lingerie
Filename: 2607521.jpg
Size: 3543 x 5086 (12.6MB)
Date: 15th November 2022
Source: Universal Images Group (UIG)
Credit: Univers al His tory Archive
© Ken Welsh / Design Pics
Wall Art and Photo Gifts from Universal Images Group (UIG)
1934 advertisement for Kestos Lingerie
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 28356089
© Ken Welsh / Design Pics
1930s 1934 Advert Advertisement Brand Cups Female Feminine Innovation Lingerie Logo Marketing Name Publicity Separate Stockings Underwear Bras Brassiere Corset Corsetry Girdle Girdles Kestos Suspenders
EDITORS COMMENTS
This print showcases a vintage advertisement from 1934 for Kestos Lingerie, a British brand renowned for its innovative undergarments. The ad exudes the charm of the 1930s era, capturing the essence of femininity and elegance that was highly valued during that time. In this image, two women are depicted wearing Kestos bras, which were revolutionary in their design as they featured separate cups. This groundbreaking innovation provided enhanced comfort and support to women compared to traditional corsets or brassieres. The models radiate confidence and grace as they showcase these new-age undergarments. The advertisement also highlights other elements of Kestos' product line, including corsetry, girdles, stockings, and suspenders – all essential components of women's fashion at the time. The logo prominently displayed reinforces the brand's identity while emphasizing its commitment to quality craftsmanship. This photograph is not just an ordinary ad; it represents a significant milestone in lingerie history. It symbolizes how Kestos Lingerie revolutionized women's underwear by introducing practicality without compromising on style or femininity. Preserved by Universal Images Group (UIG), this remarkable print offers us a glimpse into an era when marketing strategies were evolving rapidly alongside societal changes. It serves as a testament to how brands like Kestos utilized advertising techniques to captivate audiences and establish themselves as pioneers in their field.
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