Rights Managed > Universal Images Group (UIG) > History > Historical_Ads_and_Posters
Japan: Advertising poster for Martini featuring a moga'or modern girl, 1920s
Filename: 4449973.jpg
Size: 3308 x 5100 (2.5MB)
Date: 25th August 2016
Source: Universal Images Group (UIG)
Credit: Pictures From His tory
Job Title: Editor
© Supplier: CPA Media Co. Ltd
Wall Art and Photo Gifts from Universal Images Group (UIG)
Japan: Advertising poster for Martini featuring a moga'or modern girl, 1920s
Japan: Advertising poster for Martini featuring a moga or modern girl, 1920s
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 28356508
© Supplier: CPA Media Co. Ltd
1920s Advertising Alcohol Asian Design Fashion Graphic Design Japan Japanese Poster Poster Art Propaganda Style Martini
EDITORS COMMENTS
This print from the 1920s showcases a remarkable advertising poster for Martini in Japan, featuring a moga or modern girl. The poster exudes an air of sophistication and elegance that was characteristic of the era. With its bold graphic design and artistic flair, it is evident that this piece falls under the realm of propaganda art. The moga depicted in the poster epitomizes the changing face of Japanese society during this time. She represents a departure from traditional values, embracing Western fashion and lifestyle choices. Her stylish attire and confident demeanor reflect her status as a symbol of modernity and progress. The inclusion of Martini in this advertisement adds another layer to its significance. As alcohol consumption became more socially acceptable in Japan, particularly among women, brands like Martini sought to capitalize on this trend by targeting their marketing efforts towards these new consumers. This print not only captures an iconic moment in Japanese history but also serves as a testament to the power of visual communication through art and design. It offers us a glimpse into how advertising played an influential role in shaping societal norms and aspirations during this transformative period. Overall, this image is not just about promoting a product; it encapsulates an entire cultural shift happening within Japan at that time – one where tradition met modernity head-on, leaving behind an indelible mark on both fashion and society itself.
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