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Postcard of a Binyon-O Keefe Truck. ca. 1930, The Best is as Cheap as the Rest
Filename: 918_11_LW003743.jpg
Size: 2550 x 1612 (3.5MB)
Date: 26th March 2014
Source: Universal Images Group (UIG)
Source: UIG CULTURAL HERITAGE
© Cultural Heritage Images/Universal Images Group
Wall Art and Photo Gifts from Universal Images Group (UIG)
Postcard of a Binyon-O Keefe Truck. ca. 1930, The Best is as Cheap as the Rest
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9746705
© Cultural Heritage Images/Universal Images Group
Advertisement Card Curt Teich Company Lithographs Located In Lake County Museum Motor Vehicle Offset Lithographs Planographic Prints Postcard Transfer Prints Transportation Truck Vehicle Yellow
EDITORS COMMENTS
This postcard print from ca. 1930 showcases a Binyon-O Keefe truck, reminding us that "The Best is as Cheap as the Rest". The vibrant illustration captures the essence of this iconic vehicle, which was undoubtedly an advertisement for the Binyon O'Keefe Fireproof Storage Company. With its striking yellow color and sleek design, this motor vehicle represents a bygone era of transportation. The attention to detail in the lithograph is remarkable; every curve and line of the truck's body has been meticulously captured, making it feel almost lifelike. Printed by the renowned Curt Teich Company using offset lithography techniques, this postcard serves as both a piece of art and a historical artifact. It belongs to Lake County Museum's collection, where it resides among other transfer prints and planographic prints. Looking at this image evokes nostalgia for simpler times when trucks like these were an integral part of daily life. Whether used for transporting goods or delivering messages across town, vehicles like this played a crucial role in shaping our modern world. While we may not know much about the company behind this particular truck or its commercial use at that time, one thing is certain: This postcard print stands as a testament to craftsmanship and innovation in early 20th-century transportation advertising.
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