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Advertisement for Tums Acid Reliever. ca. 1940, St. Louis, Missouri, USA, HELLO: We believe you will agree that this $1. 00 Family Package of TUMS will be a winner Order a supply today from your wholesaler. They are packed in 1 / 4 dozen units, $8. 00 per dozen and can be included in $12. 00 Deals. A demand for this Family size already exists: do not break package but sell for $1. 00. Make a display on your counter and call them to the attention of your regular customers. Presto-$1. 00 sales will result Beginning next week the Family Package will be advertised on both TUMS radio shows. TUMS Pot o Gold ever THURSDAY and the Treasure Program every TUESDAY. Your wholesaler has them LEWIS-HOWE COMPANY. St. Louis, Missouri
Filename: 918_11_LW001227.jpg
Size: 4464 x 2883 (5.8MB)
Date: 28th March 2014
Source: Universal Images Group (UIG)
Source: UIG CULTURAL HERITAGE
© Cultural Heritage Images/Universal Images Group
Wall Art and Photo Gifts from Universal Images Group (UIG)
Advertisement for Tums Acid Reliever. ca. 1940, St. Louis, Missouri, USA, HELLO: We believe you will agree that this $1. 00 Family Package of TUMS will be a winner Order a supply today from your wholesaler. They are packed in 1 / 4 dozen units, $8. 00 per dozen and can be included in $12. 00 Deals. A demand for this Family size already exists: do not break package but sell for $1. 00. Make a display on your counter and call them to the attention of your regular customers. Presto-$1. 00 sales will result Beginning next week the Family Package will be advertised on both TUMS radio shows. TUMS Pot o Gold ever THURSDAY and the Treasure Program every TUESDAY. Your wholesaler has them LEWIS-HOWE COMPANY. St. Louis, Missouri
Advertisement for Tums Acid Reliever. ca. 1940, St. Louis, Missouri, USA, HELLO: We believe you will agree that this $1.00 Family Package of TUMS will be a winner Order a supply today from your wholesaler. They are packed in 1/4 dozen units, $8.00 per dozen and can be included in $12.00 Deals. A demand for this Family size already exists: do not break package but sell for $1.00. Make a display on your counter and call them to the attention of your regular customers. Presto-$1.00 sales will result Beginning next week the Family Package will be advertised on both TUMS radio shows. TUMS Pot o Gold ever THURSDAY and the Treasure Program every TUESDAY. Your wholesaler has them LEWIS-HOWE COMPANY. St. Louis, Missouri
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Media ID 9776891
© Cultural Heritage Images/Universal Images Group
Advertising Commerce Lithographs Marketing Offset Lithographs Photolithographs Planographic Prints Transfer Prints
EDITORS COMMENTS
This vintage advertisement from the 1940s showcases an early promotion for Tums Acid Reliever, a trusted remedy for acid indigestion. The print captures the essence of this era, with its bold typography and attention-grabbing message. The caption emphasizes the belief that the $1.00 Family Package of Tums will be a surefire success, encouraging retailers to order supplies from their wholesaler without delay. Packed in convenient 1/4 dozen units and priced at $8.00 per dozen, these packages can also be included in $12.00 deals to entice customers further. The ad highlights the existing demand for this Family size package and advises retailers not to break it up but instead sell it as is for $1.00 each. Retailers are encouraged to create eye-catching displays on their counters to draw attention from regular customers, resulting in swift sales. Exciting news awaits as starting next week, Tums' Family Package will be advertised on both TUMS radio shows: "TUMS Pot o Gold" every Thursday and "Treasure Program" every Tuesday. To ensure availability, wholesalers are identified as Lewis-Howe Company based in St. Louis, Missouri – your go-to source for ordering these sought-after products. This snapshot into advertising history reminds us of how brands effectively marketed their products during simpler times when radio shows played a significant role in reaching consumers across America.
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