Home > North America > United States of America > New York > Related Images
Illuminated sign for Haig and Haig Whiskey, New York City, January 6, 1917 (b / w photo)
Wall Art and Photo Gifts from Fine Art Finder
Illuminated sign for Haig and Haig Whiskey, New York City, January 6, 1917 (b / w photo)
1079014 Illuminated sign for Haig and Haig Whiskey, New York City, January 6, 1917 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; (add.info.: Possibly photographed for the United Electric Light & Power Company.); eNew York Historical Society; American, out of copyright
Media ID 22493218
© New York Historical Society / Bridgeman Images
Billboard Billboards Kilt Kilts Lights Nighttime Scotch Shopfront Shopfronts Shops Sign Signs Store Storefront Storefronts Stores Whiskey Whisky
FEATURES IN THESE COLLECTIONS
> Fine Art Finder
> Artists
> William Davis Hassler
> Fine Art Finder
> Posters, Advertisements & Packaging
> North America
> United States of America
> New York
> Related Images
EDITORS COMMENTS
This photograph captures the vibrant energy of New York City on a chilly January night in 1917. Standing tall amidst the bustling streets, an illuminated sign for Haig and Haig Whiskey commands attention with its dazzling lights. The advertisement, strategically placed to catch the eye of passersby, showcases the allure of this popular beverage. The photographer, William Davis Hassler, skillfully captures the essence of this iconic American cityscape. Perhaps commissioned by the United Electric Light & Power Company, Hassler's lens immortalizes this moment in time when advertising billboards dominated urban landscapes. As we gaze at this snapshot from history, we are transported back to a time when storefronts were adorned with bold signs that lit up the night sky. The Haig and Haig Whiskey sign stands proudly against a backdrop of other advertisements and shopfronts, symbolizing America's love affair with alcohol during Prohibition era. Intricate details such as kilts worn by men depicted on the billboard hint at Scotch heritage associated with whiskey production. This particular image serves as a reminder of how alcohol has always played a significant role in American culture - from celebrations to social gatherings. Preserved within the archives of New-York Historical Society, this photograph is not just an advertisement but also a testament to our ever-evolving relationship with consumerism and visual communication. It invites us to reflect upon our past while appreciating how far we have come in terms of advertising techniques and societal values surrounding alcoholic beverages.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
FREE COLORIZATION SERVICE
You can choose advanced AI Colorization for this picture at no extra charge!
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
