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Photo Mug : Illuminated sign for Haig and Haig Whiskey, New York City, January 6, 1917 (b / w photo)
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Illuminated sign for Haig and Haig Whiskey, New York City, January 6, 1917 (b / w photo)
1079014 Illuminated sign for Haig and Haig Whiskey, New York City, January 6, 1917 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; (add.info.: Possibly photographed for the United Electric Light & Power Company.); eNew York Historical Society; American, out of copyright
Media ID 22493218
© New York Historical Society / Bridgeman Images
Billboard Billboards Kilt Kilts Lights Nighttime Scotch Shopfront Shopfronts Shops Sign Signs Store Storefront Storefronts Stores Whiskey Whisky
Large Photo Mug (15 oz)
Step back in time with our Media Storehouse Photo Mug, featuring an iconic black and white image of the illuminated Haig and Haig Whiskey sign from New York City in 1917. This vintage photograph, taken by William Davis Hassler and sourced from the New-York Historical Society, adds a touch of history and elegance to your daily routine. Our high-quality mugs not only preserve the image in stunning detail but also keep your beverage warm and cozy. Perfect for whiskey lovers or history enthusiasts, this mug makes a unique and thoughtful gift. Cheers to the past and to many more moments to come!
Elevate your coffee or tea experience with our premium white ceramic mug. Its wide, comfortable handle makes drinking easy, and you can rely on it to be both microwave and dishwasher safe. Sold in single units, preview may show both sides of the same mug so you can see how the picture wraps around.
Elevate your coffee or tea experience with our premium white ceramic mug. Its wide, comfortable handle makes drinking easy, and you can rely on it to be both microwave and dishwasher safe. Sold in single units, preview may show both sides of the same mug so you can see how the picture wraps around.
These are individually made so all sizes are approximate
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EDITORS COMMENTS
This photograph captures the vibrant energy of New York City on a chilly January night in 1917. Standing tall amidst the bustling streets, an illuminated sign for Haig and Haig Whiskey commands attention with its dazzling lights. The advertisement, strategically placed to catch the eye of passersby, showcases the allure of this popular beverage. The photographer, William Davis Hassler, skillfully captures the essence of this iconic American cityscape. Perhaps commissioned by the United Electric Light & Power Company, Hassler's lens immortalizes this moment in time when advertising billboards dominated urban landscapes. As we gaze at this snapshot from history, we are transported back to a time when storefronts were adorned with bold signs that lit up the night sky. The Haig and Haig Whiskey sign stands proudly against a backdrop of other advertisements and shopfronts, symbolizing America's love affair with alcohol during Prohibition era. Intricate details such as kilts worn by men depicted on the billboard hint at Scotch heritage associated with whiskey production. This particular image serves as a reminder of how alcohol has always played a significant role in American culture - from celebrations to social gatherings. Preserved within the archives of New-York Historical Society, this photograph is not just an advertisement but also a testament to our ever-evolving relationship with consumerism and visual communication. It invites us to reflect upon our past while appreciating how far we have come in terms of advertising techniques and societal values surrounding alcoholic beverages.
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