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Fine Art Print : Postman and Junk Mail

Postman and Junk Mail



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Mary Evans Prints Online

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Postman and Junk Mail

A French postman distributes junk mail on behalf of the Bonnard-Bidault advertising agency, Paris

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 605337

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10052646

1894 Agency Behalf Bonnard Distributes Junk Mail Techniques


21"x14" (+3" Border) Fine Art Print

Step into the captivating world of Mary Evans Prints Online with our exquisite selection from the Media Storehouse range of Fine Art Prints. This evocative image, titled 'Postman and Junk Mail,' transports us to the bustling streets of Paris. Witness the charm of a French postman as he diligently distributes an array of advertisements for the Bonnard-Bidault agency. Each print is meticulously reproduced to preserve the authenticity and richness of the original artwork. Elevate your home or office decor with these stunning, high-quality Fine Art Prints that are sure to inspire and delight.

21x14 image printed on 27x20 Fine Art Rag Paper with 3" (76mm) white border. Our Fine Art Prints are printed on 300gsm 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions.

Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.

Estimated Image Size (if not cropped) is 32.7cm x 53.3cm (12.9" x 21")

Estimated Product Size is 50.8cm x 68.6cm (20" x 27")

These are individually made so all sizes are approximate

Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.


EDITORS COMMENTS
This photograph, titled "Postman and Junk Mail," offers a glimpse into the past of advertising techniques in Paris, France, during the late 19th century. The image, taken in 1894, depicts a postman in his traditional uniform, diligently distributing a seemingly endless stack of mail, including an assortment of flyers and circulars. However, the identity of the agency responsible for the production and distribution of these promotional materials remains a fascinating mystery. The Bonnard-Bidault advertising agency is believed to be the likely culprit behind this mass mailing campaign, as the photograph is part of their extensive archives held by Mary Evans Picture Library. Bonnard-Bidault was a prominent advertising agency in Paris during the Belle Époque era, known for its innovative and creative approaches to marketing. The agency's clientele ranged from luxury brands to local businesses, and their advertising campaigns often employed various techniques to capture the attention of the public. The distribution of unsolicited mail, or "junk mail," was a relatively new marketing strategy during this time. It allowed businesses to reach a large audience at a relatively low cost, and the postal service, which had only recently been nationalized, facilitated the mass distribution of these materials. The postman in this photograph is a testament to the labor-intensive nature of this marketing method and the crucial role that postal workers played in its success. This photograph not only offers a fascinating glimpse into the history of advertising and marketing but also showcases the daily life of Parisians during the late 19th century. The image invites us to ponder the evolution of advertising techniques and the impact they have had on our lives, as well as the role of the postal service in shaping the way we communicate and receive information.

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