Suncream Collection

Advert for Elizabeth Arden sun cream 1934
Advertisement for sunbathing products by Elizabeth Arden including her Ardena Sunpruf Cream for protection and Velva Beauty Film to make you appear tanned and chic

Ponds Cold Cream as sun protection
Advertisement for Ponds Cold Cream, suggesting that, if applied before exposure (to the sun), prevents the skin from becoming dry and burnt. I m not entirely convinced by this claim. Date: 1930

Ashley Mahoney, 3 years, of Stockton. One of the youngsters who took part in the sponsored Toddle to launch the Health and Sun Campaign in Stockton. 28th June 1994

Children and parents who took part in the sponsored toddle to launch the Health and Sun Campaign in Stockton. Pictured are children with Stanley the Starfish. 28th June 1994

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An aerial view of the marina yacht club in Patras

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The marina of Patras from above

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Aerial view of a secluded and spectacular beach with turquoise waters in Lefkada in Greece

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Aerial view of a secluded and spectacular beach with turquoise waters in Lefkada in Greece

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Aerial view of a secluded and spectacular beach with three lighthouses in Lefkada in Greece

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Aerial view of a secluded spectacular beach with corals in Lefkada in Greece

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The spectacular port of Lefkada in Greece from above

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A dinosaur shape beach captured from above in Lefkada in Greece

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The spectacular port of Lefkada in Greece from above

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An aerial view of Kathisma beach in Lefkada with people enjoying the deep blue waters

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Aerial view of beach umbrellas pretty well aligned in Lefkada in Greece

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The beautiful Bella Vraka beach in Greece from above

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Deep blue waters in Ionian sea with two cruise boats letting tourists enjoy an inaccessible beach

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The luxury villas of Bella Vraka from above

Elizabeth Arden suntan kit, 1935
Advertisement for the Elizabeth Arden suntan kit, a case containing Sunpruf cream, suntan oil, Velva Cream, Ardena Powder, lipstick, comb, hairpins and a tiny phial of Blue Grass perfume

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In the scorching summer of 1934, Elizabeth Arden introduced their revolutionary suncream, changing the way people protected their skin under the blazing sun. This groundbreaking advert showcased a glamorous woman lounging on a beach, her flawless complexion shielded by Elizabeth Arden's sun cream. Not only was Elizabeth Arden leading the way in sun protection, but Ponds Cold Cream also emerged as an unexpected hero against harmful UV rays. People discovered that this versatile product could not only cleanse and moisturize but also act as a protective barrier from the harsh sunlight. The following year, in 1935, Elizabeth Arden unveiled their suntan kit. This innovative set allowed individuals to achieve that coveted golden glow while still safeguarding their skin from potential damage caused by excessive exposure to sunlight. Fast forward to present times; Ashley Mahoney, a spirited three-year-old from Stockton, became one of many youngsters who participated in a sponsored toddle event aimed at promoting health awareness. With her tiny hands smeared with CDS12020WT042 sunscreen lotion and wearing her adorable hat for extra protection (CDS12020WT041), Ashley exemplified how crucial it is to start practicing safe sun habits from an early age. This event brought together children and parents alike (CDS12020WT038) who understood the importance of shielding themselves against harmful UV rays (CDS12020WT037). The sponsored toddle served as both a fun-filled activity for families and an opportunity to educate about proper sun care practices (CDS12020WT035). As we continue our journey towards healthier lifestyles and greater awareness about protecting our skin, let us remember those iconic moments when brands like Elizabeth Arden revolutionized our approach to suncare (CDS12020WT034). Whether it be through pioneering products or community-driven initiatives like the sponsored toddle (CDS12020WT033), let us embrace these reminders that prevention is key when it comes to sun damage.