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Advert for Elizabeth Arden sun cream 1934
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Advert for Elizabeth Arden sun cream 1934
Advertisement for sunbathing products by Elizabeth Arden including her Ardena Sunpruf Cream for protection and Velva Beauty Film to make you appear tanned and chic. The cult of sunbathing had reached its height by the early 1930s and a number of beauty manufacturers brought out sun creams and related products. Date: 1934
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Media ID 23272724
© Illustrated London News Ltd/Mary Evans
Arden Cream Lotion Products Protection Sep19 Sunbathing Suntan Swimsuit Tanning Elizabeth Suncream
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Step into the golden era of sunbathing with this advertisement from 1934, featuring the elegant and iconic Elizabeth Arden. The cult of sunbathing had reached its zenith, and the beauty industry responded in kind, introducing a myriad of sun-related products to help women protect their skin and achieve a desirable tan. Elizabeth Arden, a pioneering figure in the world of cosmetics, showcases her Ardena Sunpruf Cream and Velva Beauty Film in this advertisement. The Ardena Sunpruf Cream, a sun protection lotion, was a groundbreaking innovation for its time, offering a shield against the harmful effects of the sun. The Velva Beauty Film, an oil or lotion that provided a bronzed, sun-kissed glow, was a popular alternative for those who couldn't afford a sun holiday or preferred to maintain their tan year-round. The advertisement exudes the glamour and allure of the 1930s, with its stunning art deco design and the image of a radiant, confident woman in a stylish swimsuit, basking in the sun. The beach setting, complete with a picturesque landscape and a serene ocean, further emphasizes the appeal of sunbathing as a luxurious and indulgent pastime. As women embraced the freedom and self-expression that came with the roaring twenties, the pursuit of a sun-kissed complexion became a symbol of beauty, health, and vitality. This advertisement encapsulates the essence of that era, offering a glimpse into the world of sunbathing products and the enduring allure of a golden tan.
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