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Cigarettes Matossian, 1926. Creator: Cappiello, Leonetto (1875-1942)
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Cigarettes Matossian, 1926. Creator: Cappiello, Leonetto (1875-1942)
Cigarettes Matossian, 1926. Private Collection
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Media ID 36279587
© Fine Art Images/Heritage Images
Art Deco Cappiello Cigarette Cigarettes Communication Design Leonetto 1875 1942 Marketing Promotion Smoker Tobacco Tobacco Products Colour Lithograph Graphic Design Poster And Graphic Design
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This image is a color lithograph print of "Cigarettes Matossian," created by the renowned Italian graphic designer and artist, Leonetto Cappiello, in 1926. Cappiello, born in 1875, was a pioneer in the fields of advertising, art deco, and graphic design, known for his innovative and avant-garde approach to visual communication. The Matossian cigarettes poster is a prime example of Cappiello's groundbreaking work. The design features a smoker in profile, with a cloud of smoke billowing from his mouth, creating a dynamic and three-dimensional effect. The use of bold, contrasting colors and geometric shapes adds to the modern and stylish aesthetic of the piece. Despite the title of the print, no specific brand of cigarettes is identified, making it an intriguing and enigmatic work that invites interpretation. The absence of branding also emphasizes the focus on Cappiello's artistic vision and the power of graphic design to convey the allure and appeal of tobacco products. This stunning poster is a testament to Cappiello's mastery of the medium and his ability to create visually striking and memorable advertising imagery. The Matossian cigarettes print is a valuable addition to any collection of fine art images, graphic design, or advertising history, and serves as a reminder of the enduring influence of Cappiello's work on the fields of art, design, and marketing.
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