Leonetto 1875 1942 Collection
Leonetto Cappiello (1875-1942) was a renowned Italian-French poster artist whose creativity and innovation left an indelible mark on the world of advertising
Paquet Pernot, 1912. Creator: Cappiello, Leonetto (1875-1942)
Paquet Pernot, 1912. Private Collection
Cacao Poulain, 1911. Creator: Cappiello, Leonetto (1875-1942)
Cacao Poulain, 1911. Private Collection
Papillon noir, 1921. Creator: Cappiello, Leonetto (1875-1942)
Papillon noir, 1921. Private Collection
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Leonetto Cappiello (1875-1942) was a renowned Italian-French poster artist whose creativity and innovation left an indelible mark on the world of advertising. His iconic works, such as "Bitter Campari" in 1921 and "Cinzano" in 1920, captured the essence of these brands with vibrant colors and bold imagery. In 1906, Cappiello created another masterpiece called "Maurin Quina, " which showcased his ability to blend artistry with commercial appeal. The same can be said for his work on "Je ne fume que le Nil" in 1912 and "Amidon au Chat, " where he effortlessly conveyed messages through visual storytelling. Not limited to just beverages, Cappiello's talent extended to entertainment as well. He designed captivating posters for Mistinguett at Casino de Paris in 1920 and Theatre National de l'Opera's Grand bal de la Mi-Careme in 1921. These posters not only promoted events but also became collectibles due to their artistic value. One cannot overlook Cappiello's contributions to the world of spirits either. In the early 1900s, he crafted stunning advertisements for Champagne De Rochegre that exuded elegance and sophistication. Similarly, his work for Monnet Cognac in 1927 showcased his ability to capture the essence of luxury. The Theatre de l'Etoile benefited from Cappiello's genius when he designed their poster in 1923. It perfectly encapsulated the allure of theater while showcasing his distinct style. Cappiello continued pushing boundaries throughout his career, evident from works like Sancta in 1925 and Papillon noir in 1921. These pieces demonstrated his versatility by exploring different themes while maintaining a consistent level of excellence. Although Leonetto Cappiello is no longer with us today, his legacy lives on through his timeless creations.