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Paquet Pernot, 1912. Creator: Cappiello, Leonetto (1875-1942)
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Paquet Pernot, 1912. Creator: Cappiello, Leonetto (1875-1942)
Paquet Pernot, 1912. Private Collection
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Media ID 36279601
© Fine Art Images/Heritage Images
Biscuits Cappiello Communication Design Confectionery Fin De Siecle Jugendstil Konditorei Leonetto 1875 1942 Marketing Modern Style Modernisme Pastries Pastry Patisserie Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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This color lithograph, created by the renowned Italian artist Leonetto Cappiello in 1912, showcases the alluring image of Paquet Pernot, a tantalizing offering from the world of confectionery. The fin de siècle aesthetic, characterized by the Art Nouveau and Modern Style movements, is beautifully embodied in this poster through Cappiello's masterful use of flowing lines, organic shapes, and vibrant colors. Cappiello, a key figure in the Wiener Secession and the Italian modernist movement, expertly employed the principles of communication design to promote the delightful world of pastries and biscuits. The poster, titled "Paquet Pernot," invites viewers to indulge in the pleasures of the palate with its enticing depiction of a delectable pastry, its golden exterior glistening under the artist's skillful brushstrokes. The artist's innovative approach to graphic design is evident in the dynamic composition, which skillfully balances the curves and contours of the pastry with the intricate, stylized typography. The poster's modernist influence is further emphasized by its minimalist background, which allows the pastry to take center stage. This stunning work of art, a testament to the power of visual communication, transcends its original purpose as a promotional piece and stands as a fine example of the artistic ingenuity of the early 20th century. The enduring appeal of Cappiello's Paquet Pernot lies in its ability to captivate and entice, inviting us to savor the visual feast as much as the imagined taste of the pastry itself.
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