Advert for Imperial Chemical Industries; shortage of paper
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Advert for Imperial Chemical Industries; shortage of paper
During World War Two, the growing shortage of paper from overseas meant that the daily papers shrinked in size. Britains public was encouraged to save every scrap of paper. British chemical industry was looking into methods of recovering new paper from old.
1942
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Media ID 8202911
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1942 Chemical Daily Difficulties Effort Encouraged Industries Nation Newsprint Overcome Overseas Papers Press Re Cycle Recycling Resource Resourceful Resourcefulness Scrap Shipping Shortage Shortages Shrink Size Smaller Supplied Supplies Supply Ww 2 Ww Ii War Time
EDITORS COMMENTS
Amidst the challenges and hardships of World War Two, the daily papers in Britain faced a significant problem: a growing shortage of paper from overseas. With shipping routes disrupted and resources stretched thin, the size of the daily newspapers began to shrink. In response, the British chemical industry rallied to find a solution. This advertisement from 1942, published by Imperial Chemical Industries (ICI), showcases their innovative effort to recover new paper from old. The advertisement reads, "When the nation is short of paper, ICI is resourceful." ICI's team of scientists and engineers worked tirelessly to develop methods for recycling paper, providing a valuable resource during these difficult times. The advertisement features a striking image of a paper mill, with the caption "Recycling paper is a war-time supply effort." The image conveys a sense of industry and determination, highlighting the importance of this resourcefulness in overcoming the paper shortages. The British public was encouraged to save every scrap of paper they could find, and this advertisement serves as a reminder of the collective effort to conserve and recycle during the war. Despite the challenges, the nation's resourcefulness shone through, with companies like ICI leading the way in finding innovative solutions to the most pressing problems of the day. This advertisement is a testament to the ingenuity and resilience of the British people during World War Two, and a reminder of the importance of recycling and conservation in times of scarcity.
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