Carolina Cheruto cigar advertisement, Reginald McKenna taxes
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Carolina Cheruto cigar advertisement, Reginald McKenna taxes
Advertisement for Carolina Cheruto cigars from the First World War period featuring a picture of the Chancellor of the Exchequer, Reginald McKenna. The advertisement urges readers to invest in buying the cigars before the Chancellor levies taxes on them in order to raise money for the war. Date: 1915
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Media ID 14156025
© Illustrated London News Ltd/Mary Evans
Carolina Chancellor Cigar Cigars Exchequer Items Mckenna Reginald Revenue Taxed Taxes
EDITORS COMMENTS
A Call to Action: Carolina Cheruto Cigars and the Urgent Appeal of Reginald McKenna's Taxes (1915) Amidst the tumultuous backdrop of the First World War, the luxurious indulgence of smoking a Carolina Cheruto cigar became an even more coveted pleasure. This advertisement, featuring a portrait of Reginald McKenna, Chancellor of the Exchequer, serves as a poignant reminder of the war's impact on everyday life and the economy. The image of McKenna, with his stern yet resolute gaze, was used to great effect in this advertisement for Carolina Cheruto cigars. The text below the portrait reads, "Buy Your Carolina Cheruto Cigars Now! Before the Chancellor of the Exchequer, Reginald McKenna, Imposes War Taxes!" The looming threat of taxes on luxury items, such as cigars, was a common tactic used by governments during times of war to raise much-needed revenue. This advertisement, therefore, tapped into the public's fear of impending financial burdens and urged readers to act swiftly and secure their cherished Carolina Cheruto cigars before the taxes took effect. The historical significance of this advertisement lies not only in its clever marketing strategy but also in the way it encapsulates the societal shifts and economic challenges brought about by the First World War. The portrait of McKenna, along with the urgent call to buy Carolina Cheruto cigars, serves as a fascinating snapshot of a bygone era and the profound impact of war on everyday life. As we gaze upon this advertisement from over a century ago, we are reminded of the enduring power of marketing and the human desire for comfort and pleasure, even in the most challenging of times.
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