Cigars de Joy
Wall Art and Photo Gifts from Mary Evans Picture Library
Cigars de Joy
An advertisement for Cigars de Joy, marketed here as offering immediate and complete relief in cases of asthma, cough, bronchitis, hayfever and shortness of breath. Date: 1881
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14158077
© Illustrated London News Ltd/Mary Evans
Asthma Bronchitis Cigarette Cigarettes Cigars Cough Cure Marketing Quack Smoker Smokes Tobacco Treatment Hayfever Marketed
EDITORS COMMENTS
Step into the past with this advertisement for Cigars de Joy, a remedy marketed towards women suffering from various respiratory ailments during the late 1800s. The elegant lady in the photograph, dressed in Victorian attire, exudes a sense of relief and tranquility as she enjoys a cigar, her hand delicately resting on a table adorned with a vase of flowers. The advertisement promises immediate and complete relief for asthma, cough, bronchitis, hayfever, and shortness of breath. The use of cigars as a treatment for respiratory issues may seem unusual to modern audiences, but in the 1880s, this was a common belief. Cigars were thought to provide a warming effect and help open up the airways, making them an appealing option for those seeking relief from respiratory distress. The advertisement's design is reminiscent of the ornate and intricate aesthetics of the Victorian era, with its use of gold accents, ornate typography, and the lady's elegant attire. The phrase "Cigars de Joy" suggests a sense of joy and pleasure associated with the use of the product, further emphasizing the idea that smoking a cigar could be an enjoyable experience as well as a means of relief. Despite the apparent effectiveness of this remedy, it is important to note that modern medical knowledge has since shown that smoking, whether it be cigars or cigarettes, can actually worsen respiratory conditions and lead to various health issues. This advertisement serves as a fascinating glimpse into the past, showcasing the beliefs and practices of the time, as well as the marketing tactics used to sell products to consumers.
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