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Construction of the Palacio Salvo - Montevideo, Uruguay
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Construction of the Palacio Salvo - Montevideo, Uruguay
Construction of the Palacio Salvo - Montevideo, Uruguay - the scaffolding is bedecked with a wide variety of advertising hoardings and billboards. Date: 1928
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Media ID 14371370
© Mary Evans / Grenville Collins Postcard Collection
Architect Avenue Billboards Builds Ford Hoardings Independencia Intersection Julio Junction Mar16 Mario Montevideo Palacio Palm Plaza Salvo Scaffolding Uruguay Uruguayan 1928
EDITORS COMMENTS
1. Title: "The Palacio Salvo's Grand Construction: Montevideo, Uruguay, 1928" 2.. This photograph transports us back to the vibrant and dynamic 1920s in Montevideo, Uruguay, as the iconic Palacio Salvo building takes shape. The image, captured in 1928, showcases the construction process in full swing, with intricate scaffolding adorned with a diverse array of advertising hoardings and billboards. The Palacio Salvo, a masterpiece designed by renowned Italian architect Mario Palanti, stands proudly at the intersection of 18 de Julio Avenue and Plaza Independencia. The building's unique design, characterized by its distinctive tower and Art Deco influences, was a testament to the architectural innovation and progress of the era. The surrounding palm trees and lush greenery add a striking contrast to the urban construction site, creating a harmonious blend of nature and modernity. The bustling city life continues uninterrupted around the construction site, with the Ford Model T automobile adding a touch of the 1920s' industrial revolution. The advertising hoardings and billboards on the scaffolding display a myriad of intriguing images, inviting curiosity and intrigue. The vibrant colors and bold typography reflect the energy and excitement of the time, making this photograph a fascinating glimpse into the past. This image offers a unique perspective on the construction of one of Montevideo's most iconic landmarks, showcasing the ingenuity, creativity, and vitality of the 1920s.
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