Uruguay - Float for the Edison Electric Company
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Uruguay - Float for the Edison Electric Company
Uruguay - Festival Advertising Float for the Edison Electric Company, South America. Date: circa 1910s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 11551652
© Mary Evans / Grenville Collins Postcard Collection
Drawn Edison Electric Festival Float Lamp Lighting Monster Serpent Uruguay Uruguayan
EDITORS COMMENTS
This photograph captures the essence of Uruguayan culture and the excitement of a festival celebration during the 1910s. The image showcases an intricately designed float, created for the Edison Electric Company's participation in a local procession. The float, adorned with various electrical components, represents the company's commitment to innovation and progress in Uruguay, a country that was rapidly modernizing during this period. The central feature of the float is a magnificent sea serpent, a mythical creature often depicted in Uruguayan folklore. The serpent's body is formed by a series of interconnected Edison lamps, symbolizing the interconnectedness of the electrical grid and the power it brings to communities. The serpent's head is crowned with a radiant lamp, emitting a warm, inviting glow. Surrounding the sea serpent are various models of Edison electric lamps, showcasing the versatility and functionality of the company's products. The float is pulled by a team of horses, adding to the festive atmosphere and demonstrating the harmony between tradition and modernity. This photograph is a testament to the rich history of Uruguay and its relationship with the Edison Electric Company during the early 20th century. It provides a unique glimpse into the past, showcasing the fusion of American influence and local traditions, as well as the transformative power of electricity in South America.
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