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Navy Mixture tobacco, 1922
Wall Art and Photo Gifts from Nottingham City Council
Navy Mixture tobacco, 1922
Players Navy Mixture tobacco fold-out counter card in three sections in the form of a picture frame or dressing mirror. The general background is printed to resemble wood grain. In an oval frame on the back section is a three-quarter length picture of a sailor. He is looking over his shoulder, out of the picture, and is smoking a pipe. His hat band reads " ENOWN". In the background is the silhouette of a warship. The text on the picture reads " PLAYERs // NAVY // MIXTURE". The centre section comprises a pyramid of 3 tobacco packs, the top of which pops out through an oval cut out in the front section, which resembles the support or foot of the mirror frame. Either side of the cut out is the text " MILD, // MEDIUM // AND // WHITE // LABEL". Below are three panels which read " MILD // STRENGTH // 1/- // PER OZ.", " WHITE // LABEL // 10 1/2D // PER OZ.", and " MEDIUM // STRENGTH // 1/- // PER OZ.". On the reverse is a label which reads " MARDONS // WINDOW NOVELTIES // EMBOSSED SHOWCARDS / &C, &C // VARNISHERS // GELATINERS & FRAME MAKERS // BRISTOL & LONDON."
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Media ID 5870551
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising John Player And Sons Maritime Naval Nottingham Pipe Sailing Ship Tobacco Vessels
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EDITORS COMMENTS
This vintage print captures a unique piece of history - a fold-out counter card advertising Navy Mixture tobacco from 1922. The card is designed in the form of a picture frame or dressing mirror, with the general background printed to resemble wood grain, adding an authentic touch. In the oval frame on the back section of the card, we see a three-quarter length picture of a sailor looking over his shoulder, smoking a pipe. His hat band proudly reads "ENOWN" while in the background looms the silhouette of a warship, symbolizing strength and adventure. The center section showcases three pyramid-shaped tobacco packs, with one popping out through an oval cutout in the front section resembling a mirror's support or foot. On either side of this cutout are labels indicating "MILD" "MEDIUM" and "WHITE LABEL" varieties. Below these labels are panels displaying pricing information: "MILD STRENGTH 1/- PER OZ. ", "WHITE LABEL 10 1/2D PER OZ. ", and "MEDIUM STRENGTH 1/- PER OZ". These details give us insight into how tobacco was marketed during that era. On the reverse side of this fascinating artifact is another label identifying Mardons as window novelties makers specializing in embossed showcards, varnishing services, gelatiners & frame making based in Bristol & London. This print offers us not only glimpses into past advertising techniques but also serves as an intriguing memento from Nottingham City's rich history.
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