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Premium Framed Print : W. G. Briggs & Co. Ltd Advertisement
Framed Photos from Mary Evans Picture Library
W. G. Briggs & Co. Ltd Advertisement
A promotional page for W. G. Briggs & Co. Ltd, an advertising company, showing a cluster of portrait photographs of varying types, arranged inside a flower formed with words describing the company's services, including stereotypes, typesetting, half-tones, line blocks, , engraving and fit-ups. Date: circa 1939
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32264872
© CLM Archive Collection / Mary Evans
Annual Arranged Blocks Briggs Buyers Chancery Chichester Cluster Companys Describing Formed Guide Including Lane Promotional Rents Services Stereotypes Typesetting Varying Words
14"x16" Premium Frame
Contemporary style Premium Wooden Frame with 8"x10" Print. Complete with 2" White Mat and 1.25" thick MDF frame. Printed on 260 gsm premium paper. Glazed with shatter proof UV coated acrylic glass. Backing is paper covered backing with rubber bumpers. Supplied ready to hang with a pre-installed sawtooth/wire hanger. Care Instructions: Spot clean with a damp cloth. Securely packaged in a clear plastic bag and envelope in a reinforced cardboard shipper
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 20.3cm x 25.4cm (8" x 10")
Estimated Product Size is 35.6cm x 40.6cm (14" x 16")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
Step into the vibrant world of W. G. Briggs & Co. Ltd, your premier advertising solution provider of the 1930s. This advertisement showcases the company's extensive range of services, artfully arranged inside a flower formed by the words "Stereotypes, Typesetting, Half-Tones, Line Blocks, Engraving, and Fit-Ups." Located at Chancery Lane, London WC2, W. G. Briggs & Co. Ltd was a leading player in the advertising industry during the 1930s. Their services catered to various sectors, including annual buyers' guides and commercial art. The advertisement features a cluster of portrait photographs, each representing different types of clients, from distinguished gentlemen to elegant women, showcasing the company's ability to cater to diverse needs. At the heart of the advertisement lies the company's commitment to innovation and quality. Stereotypes, a process that produced multiple identical plates, ensured consistency and efficiency. Typesetting, the art of arranging type to make printed text, ensured precision and clarity. Half-tones, a technique for reproducing continuous-tone images, added depth and detail to visuals. Line blocks, a method for creating images using lines and dots, provided high-quality illustrations. Engraving, an intricate and time-consuming process, added a touch of elegance and sophistication. Fit-ups, the assembly of components to create a finished advertisement, brought all these elements together seamlessly. This promotional page, a testament to W. G. Briggs & Co. Ltd's expertise and creativity, invites you to explore the possibilities of advertising in the 1930s. Whether you were a commercial buyer or an artist, W. G. Briggs & Co. Ltd had a solution tailored just for you. Join us as we delve deeper into the world of W. G. Briggs & Co. Ltd and uncover the secrets of their advertising magic.
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