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Framed Print : Illuminated sign, approaching San Joaquin Valley town, outskirts of Fresno, on U. S. 99, CA, 1939. Creator: Dorothea Lange
Framed Photos from Heritage Images
Illuminated sign, approaching San Joaquin Valley town, outskirts of Fresno, on U. S. 99, CA, 1939. Creator: Dorothea Lange
Outskirts of Fresno. On U.S. 99. Illuminated sign, approaching San Joaquin Valley town. California. [ Fresno Home of Sunland Refining Corp. Sunland Gasoline - " Look for the Orange Pump" ]
Heritage Images features heritage image collections
Media ID 25327586
© Heritage Art/Heritage Images
Advert Advertisement California United States Of America Electric Electricity Gasoline Illuminate Illuminated Illumination Illuminations Lit Up Petrol Railway Line Railway Track Railway Tracks Sign Train Track Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Graphic Design Lange Dorothea Lee Russell Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
12"x10" Modern Frame
Step back in time with our stunning Framed Print by renowned photographer Dorothea Lange. This iconic image captures the essence of the American road trip, as an illuminated sign beckons travelers towards the outskirts of Fresno, California, in 1939. The sun-soaked scene, featuring the welcoming glow of Sunland Refining Corp.'s "Sunland Gasoline" sign, is a captivating reminder of a bygone era. Bring this piece of history into your home and add character to any room with its timeless charm.
10x8 Print in an MDF Wooden Frame with 180 gsm Satin Finish Paper. Glazed using shatter proof thin plexi glass. Frame thickness is 1 inch and depth 0.75 inch. Fluted cardboard backing held with clips. Supplied ready to hang with sawtooth hanger and rubber bumpers. Spot clean with a damp cloth. Packaged foam wrapped in a card.
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 25.4cm x 25.4cm (10" x 10")
Estimated Product Size is 25.4cm x 30.5cm (10" x 12")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This photograph taken by Dorothea Lange in 1939 showcases an illuminated sign on the outskirts of Fresno, California. As we approach a San Joaquin Valley town along U. S. 99, the sign proudly advertises "Fresno Home of Sunland Refining Corp. Sunland Gasoline - 'Look for the Orange Pump'". The image captures a moment frozen in time during the Great Depression era. Lange's composition skillfully highlights both the industrial and economic aspects of this scene. The electrified sign stands tall against a darkened sky, symbolizing hope amidst challenging times. Its vibrant illumination serves as a beacon to weary travelers seeking fuel for their journeys. The photograph not only documents advertising techniques of that period but also reflects Lange's ability to capture significant moments in American history through her lens. As part of the Farm Security Administration (FSA) project, she aimed to shed light on social issues and raise awareness about rural poverty during this tumultuous time. Through her masterful use of lighting and contrast, Lange invites viewers to contemplate both the physical landscape and its underlying narrative. This image becomes more than just an advertisement; it becomes a visual representation of resilience and determination within America's heartland. As we gaze upon this vintage print from Heritage Images, we are transported back to an era marked by struggle yet defined by unwavering spirit – reminding us that even in darkness, there is always room for illumination and progress.
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