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Photographic Print : Illuminated sign, approaching San Joaquin Valley town, outskirts of Fresno, on U. S. 99, CA, 1939. Creator: Dorothea Lange
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Illuminated sign, approaching San Joaquin Valley town, outskirts of Fresno, on U. S. 99, CA, 1939. Creator: Dorothea Lange
Outskirts of Fresno. On U.S. 99. Illuminated sign, approaching San Joaquin Valley town. California. [ Fresno Home of Sunland Refining Corp. Sunland Gasoline - " Look for the Orange Pump" ]
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Media ID 25327586
© Heritage Art/Heritage Images
Advert Advertisement California United States Of America Electric Electricity Gasoline Illuminate Illuminated Illumination Illuminations Lit Up Petrol Railway Line Railway Track Railway Tracks Sign Train Track Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Graphic Design Lange Dorothea Lee Russell Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
10"x10" Photo Print
Step back in time with our exclusive Media Storehouse photographic print by Dorothea Lange. This evocative image captures the essence of the American road trip, as an illuminated sign beckons travelers towards the outskirts of Fresno, California, in 1939. The sign, bearing the logo of Sunland Refining Corp. and the tagline "Sunland Gasoline - 'Look for the Orange Pump'", adds a nostalgic touch to this iconic scene. Bring the history and charm of the San Joaquin Valley to your home or office with this stunning, vintage photograph.
Photo prints are produced on Kodak professional photo paper resulting in timeless and breath-taking prints which are also ideal for framing. The colors produced are rich and vivid, with accurate blacks and pristine whites, resulting in prints that are truly timeless and magnificent. Whether you're looking to display your prints in your home, office, or gallery, our range of photographic prints are sure to impress. Dimensions refers to the size of the paper in inches.
Our Photo Prints are in a large range of sizes and are printed on Archival Quality Paper for excellent colour reproduction and longevity. They are ideal for framing (our Framed Prints use these) at a reasonable cost. Alternatives include cheaper Poster Prints and higher quality Fine Art Paper, the choice of which is largely dependant on your budget.
Estimated Product Size is 25.4cm x 25.4cm (10" x 10")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This photograph taken by Dorothea Lange in 1939 showcases an illuminated sign on the outskirts of Fresno, California. As we approach a San Joaquin Valley town along U. S. 99, the sign proudly advertises "Fresno Home of Sunland Refining Corp. Sunland Gasoline - 'Look for the Orange Pump'". The image captures a moment frozen in time during the Great Depression era. Lange's composition skillfully highlights both the industrial and economic aspects of this scene. The electrified sign stands tall against a darkened sky, symbolizing hope amidst challenging times. Its vibrant illumination serves as a beacon to weary travelers seeking fuel for their journeys. The photograph not only documents advertising techniques of that period but also reflects Lange's ability to capture significant moments in American history through her lens. As part of the Farm Security Administration (FSA) project, she aimed to shed light on social issues and raise awareness about rural poverty during this tumultuous time. Through her masterful use of lighting and contrast, Lange invites viewers to contemplate both the physical landscape and its underlying narrative. This image becomes more than just an advertisement; it becomes a visual representation of resilience and determination within America's heartland. As we gaze upon this vintage print from Heritage Images, we are transported back to an era marked by struggle yet defined by unwavering spirit – reminding us that even in darkness, there is always room for illumination and progress.
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