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Framed Print : Oxo advertisement - Scott Antarctic expedition endorsement
Framed Photos from Mary Evans Picture Library
Oxo advertisement - Scott Antarctic expedition endorsement
Advertisement for Oxo as supplied to Captain Scott on his ill-fated expedition to the South Pole. The advert quotes a letter from Scott who wrote, The various preparations of Oxo have been found very useful and suitable for our camp purposes. Picture shows penguins looking curiously at an empty jar of Oxo as Scotts party ploughs onwards to their destination. Ironically, this advertisement was published in The Tatler on 27th March, just two days before Scott and remaining two members of his team died from exposure and starvation. Date: 1912
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14251821
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Antarctic Endorsement Extract Falcon Mar17 Meat Penguin Penguins Pole Scott Supplies
12"x10" Modern Frame
Step back in time with our exclusive Framed Print from Media Storehouse, featuring the iconic Oxo advertisement endorsed by the legendary Captain Robert Falcon Scott during his historic yet tragic Antarctic expedition. This captivating print showcases the original advertisement as it was supplied to Scott, complete with his heartfelt endorsement. A true piece of history, this framed print adds an air of adventure and nostalgia to any space, making it an ideal gift for history enthusiasts or collectors. Acquire this unique piece today and bring a piece of the past into your home or office.
10x8 Print in an MDF Wooden Frame with 180 gsm Satin Finish Paper. Glazed using shatter proof thin plexi glass. Frame thickness is 1 inch and depth 0.75 inch. Fluted cardboard backing held with clips. Supplied ready to hang with sawtooth hanger and rubber bumpers. Spot clean with a damp cloth. Packaged foam wrapped in a card.
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 25.4cm x 25.4cm (10" x 10")
Estimated Product Size is 25.4cm x 30.5cm (10" x 12")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
In this evocative photograph from the early 20th century, a jar of Oxo sits empty amidst the desolate landscape of the Antarctic, surrounded by curious penguins. The scene is a poignant reminder of the ill-fated Scott Antarctic Expedition of 1912, during which the British explorer and his team sought to reach the South Pole. The empty Oxo jar is a testament to the importance of this food staple in the expedition's provisions. In a letter to the Oxford Meat Extract Company, written just months before his tragic demise, Captain Robert Falcon Scott expressed his gratitude for the "various preparations of Oxo" which had proven "very useful and suitable for our camp purposes." The advertisement for Oxo, as it appeared in The Tatler on March 27, 1912, bears a quote from this letter, highlighting the product's role in the team's survival. Tragically, the advertisement was published just two days before Scott and the remaining two members of his team, Edgar Evans and Henry Bowers, succumbed to exposure and starvation. The image of penguins looking on at the empty jar adds an ironic touch to the advertisement, as these birds were a common sight in the Antarctic waters that the expedition relied on for sustenance. The enduring image of the empty Oxo jar and the penguins serves as a poignant reminder of the human endeavor to explore the unknown, and the importance of reliable provisions in the face of adversity.
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