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Photographic Print : Oxo advertisement - Scott Antarctic expedition endorsement
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Oxo advertisement - Scott Antarctic expedition endorsement
Advertisement for Oxo as supplied to Captain Scott on his ill-fated expedition to the South Pole. The advert quotes a letter from Scott who wrote, The various preparations of Oxo have been found very useful and suitable for our camp purposes. Picture shows penguins looking curiously at an empty jar of Oxo as Scotts party ploughs onwards to their destination. Ironically, this advertisement was published in The Tatler on 27th March, just two days before Scott and remaining two members of his team died from exposure and starvation. Date: 1912
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14251821
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Antarctic Endorsement Extract Falcon Mar17 Meat Penguin Penguins Pole Scott Supplies
10"x8" Photo Print
Introducing the Media Storehouse range of historic photographic prints, featuring the iconic "Oxo advertisement - Scott Antarctic expedition endorsement." This captivating image showcases an advertisement for Oxo cubes as it appeared during the early 20th century, complete with Captain Robert Falcon Scott's personal endorsement. Dated back to Scott's ill-fated expedition to the South Pole, this advertisement offers a unique glimpse into the past, showcasing the brand's rich history and its connection to one of the most significant exploratory journeys in history. This high-quality print, sourced from Mary Evans Prints Online, is an essential addition to any collection of historical advertising or polar exploration memorabilia. Its striking design and historical significance make it a captivating conversation piece, perfect for enhancing the decor of your home, office, or gallery space. Bring a piece of history into your world with this exclusive Media Storehouse photographic print. Order yours today and let the story of the Oxo advertisement and Captain Scott's Antarctic expedition captivate you and your guests.
Photo prints are produced on Kodak professional photo paper resulting in timeless and breath-taking prints which are also ideal for framing. The colors produced are rich and vivid, with accurate blacks and pristine whites, resulting in prints that are truly timeless and magnificent. Whether you're looking to display your prints in your home, office, or gallery, our range of photographic prints are sure to impress. Dimensions refers to the size of the paper in inches.
Our Photo Prints are in a large range of sizes and are printed on Archival Quality Paper for excellent colour reproduction and longevity. They are ideal for framing (our Framed Prints use these) at a reasonable cost. Alternatives include cheaper Poster Prints and higher quality Fine Art Paper, the choice of which is largely dependant on your budget.
Estimated Product Size is 20.3cm x 25.4cm (8" x 10")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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In this evocative photograph from the early 20th century, a jar of Oxo sits empty amidst the desolate landscape of the Antarctic, surrounded by curious penguins. The scene is a poignant reminder of the ill-fated Scott Antarctic Expedition of 1912, during which the British explorer and his team sought to reach the South Pole. The empty Oxo jar is a testament to the importance of this food staple in the expedition's provisions. In a letter to the Oxford Meat Extract Company, written just months before his tragic demise, Captain Robert Falcon Scott expressed his gratitude for the "various preparations of Oxo" which had proven "very useful and suitable for our camp purposes." The advertisement for Oxo, as it appeared in The Tatler on March 27, 1912, bears a quote from this letter, highlighting the product's role in the team's survival. Tragically, the advertisement was published just two days before Scott and the remaining two members of his team, Edgar Evans and Henry Bowers, succumbed to exposure and starvation. The image of penguins looking on at the empty jar adds an ironic touch to the advertisement, as these birds were a common sight in the Antarctic waters that the expedition relied on for sustenance. The enduring image of the empty Oxo jar and the penguins serves as a poignant reminder of the human endeavor to explore the unknown, and the importance of reliable provisions in the face of adversity.
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