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Jigsaw Puzzle : A wartime advert for Yardley Complexion Powder. Date: 1943
Jigsaw Puzzles from Mary Evans Picture Library
A wartime advert for Yardley Complexion Powder. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240358
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Complexion Cosmetic Cosmetics Make Up Makeup Nineteen Powder Powders Servicewoman Servicewomen Yardley Yardleys
Jigsaw Puzzle (1014 Pieces)
Step back in time with our vintage-inspired Jigsaw Puzzle from the Media Storehouse collection. This captivating puzzle features an authentic wartime advertisement for Yardley Complexion Powder, dated 1943. Carefully reproduced from the original image sourced from Mary Evans Prints Online, this puzzle invites you to immerse yourself in history and enjoy the charm of a bygone era. Perfect for puzzle enthusiasts and history buffs alike, this intriguing jigsaw promises hours of engaging entertainment.
Made in the USA, 1014-piece puzzles measure 20" x 30" (50.8 x 76.2 cm). Every puzzle is meticulously printed on glossy photo paper, which has a strong 1.33 mm thickness. Delivered in a black storage cardboard box, these puzzles are both stylish and practical. (Note: puzzles contain small parts and are not suitable for children under 3 years of age.)
Jigsaw Puzzles are an ideal gift for any occasion
Estimated Product Size is 76cm x 50.8cm (29.9" x 20")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This vintage wartime advert for Yardley Complexion Powder from 1943 is a fascinating glimpse into the beauty standards and marketing strategies of the era. In the midst of World War II, when women were taking on new roles in the workforce and serving in various capacities in the armed forces, cosmetics companies like Yardley continued to promote their products as essential for maintaining a polished appearance.
The ad features a servicewoman with flawless skin, her face adorned with Yardley Complexion Powder. The message is clear: even during times of war, it was important for women to look their best. The image reflects the societal pressure on women to uphold traditional notions of femininity and beauty, despite the challenges and hardships they faced during wartime.
Yardley's advertisement also speaks to the power of makeup as a form of self-care and confidence-boosting tool. In a time when morale was crucial on both the home front and overseas, something as simple as applying complexion powder could provide a sense of normalcy and comfort.
Overall, this print serves as a reminder of how beauty ideals have evolved over time, while also highlighting the resilience and resourcefulness of women throughout history. It captures a moment in which glamour met grit, offering insight into both consumer culture and gender dynamics during one of the most tumultuous periods in modern history.
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