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Photo Mug : A wartime advert for Yardley Complexion Powder. Date: 1943
Home Decor from Mary Evans Picture Library
A wartime advert for Yardley Complexion Powder. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240358
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Complexion Cosmetic Cosmetics Make Up Makeup Nineteen Powder Powders Servicewoman Servicewomen Yardley Yardleys
Photo Mug (11 oz)
Step back in time with our vintage-inspired Media Storehouse Photo Mugs. Featuring a captivating wartime advertisement for Yardley Complexion Powder from 1943, these mugs bring a touch of history to your daily routine. Each mug showcases high-quality print reproductions of this iconic advertisement, taken from the Mary Evans Prints Online archive. Perfect for tea or coffee, these mugs make unique and thoughtful gifts for history enthusiasts, collectors, or anyone who appreciates the charm of bygone eras. Embrace the past, one sip at a time.
A personalized photo mug blends sentimentality with functionality, making an ideal gift for cherished loved ones, close friends, or valued colleagues. Preview may show both sides of the same mug.
Elevate your coffee or tea experience with our premium white ceramic mug. Its wide, comfortable handle makes drinking easy, and you can rely on it to be both microwave and dishwasher safe. Sold in single units, preview may show both sides of the same mug so you can see how the picture wraps around.
Mug Size is 8cm high x 9.5cm diameter (3.1" x 3.7")
These are individually made so all sizes are approximate
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EDITORS COMMENTS
This vintage wartime advert for Yardley Complexion Powder from 1943 is a fascinating glimpse into the beauty standards and marketing strategies of the era. In the midst of World War II, when women were taking on new roles in the workforce and serving in various capacities in the armed forces, cosmetics companies like Yardley continued to promote their products as essential for maintaining a polished appearance.
The ad features a servicewoman with flawless skin, her face adorned with Yardley Complexion Powder. The message is clear: even during times of war, it was important for women to look their best. The image reflects the societal pressure on women to uphold traditional notions of femininity and beauty, despite the challenges and hardships they faced during wartime.
Yardley's advertisement also speaks to the power of makeup as a form of self-care and confidence-boosting tool. In a time when morale was crucial on both the home front and overseas, something as simple as applying complexion powder could provide a sense of normalcy and comfort.
Overall, this print serves as a reminder of how beauty ideals have evolved over time, while also highlighting the resilience and resourcefulness of women throughout history. It captures a moment in which glamour met grit, offering insight into both consumer culture and gender dynamics during one of the most tumultuous periods in modern history.
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